I was contacted by J57 of the hip hop group, Brown Bag AllStars. Having formed 10 years ago (2007), they thought it was time to refresh their brand with a new logo. They specifically mentioned, simple, clean, and abbreviated (like the original). After some exploration in my sketchbook, I narrowed down a few designs. We decided the final identity was more crisp and energetic. The added depth and dimension moved it further from the original logo, appearing bold and fresh.