RON ENGLISH X HIGH TIMES X BWOOD

In late summer 2016, I had the opportunity to work with New York street fashionista and owner of BWOOD apparel, Brian Wood. We were commissioned by High Times to design a season of clothing involving the works of prominent contemporary artist, Ron English. Specifically, his artworks involving "culture jamming," a technique to inspire people to question consumer capitalism. Through package design, English uses his over emphasized, grotesque, and to some, offensive, characters to intrigue the consumer, luring them in to reveal the truth behind the product.